I went to their site looking for case lots, and saw their "Sponsorship" link. I applied, thinking that this is perhaps a bit of an unusual "event" for them. But I made my best pitch as to how this product seems perfect for those hiking up and down mountains for 8-10 hours a day, over several months, while eating a sometimes less than optimal diet. They offered to sponsor my hike with enough Emergen-C to provide for most of our needs, with plenty of samples to give out along the way!
Heh ... We're sponsored!